Trade shows have been a success for some and failure for others. A large amount of money is normally pumped into these events to attract people and create the right image for the organisation. Very seldom does this money go towards training the personnel who have to man these stands and as a result they land up as a costly exercise.
The aim of the Effective Exhibitor workshop is to equip the delegates with the relevant knowledge and confidence to be able to reap the rewards for the organisation and ensure that these events are cost effective and productive.
- How to manage the stand
- Creating a kit
- Ensuring the right venue
- Knowing company objectives
- Building rapport
- Creating opening statements and making the sale
- Creating goals and objectives
- Planning for the event
- Stand layout
- Follow up
This course is registered with the Services SETA (decision number 0494).
Who will benefit?
All personnel within the organisation who are required to plan, arrange, design, man and manage the stand. This is inclusive of all sales personnel and managers that are associated with the exhibition.
Duration: 2 Days Delegates: Minimum 10
Cost per Delegate: R 3, 500.00 excl. VAT