Entrepreneural Lessons from Nashua

To be successful as an Entrepreneur, one must always be prepared to learn from those who have been successful.

A small company, by the name of Nashua, started out in 1973, selling and servicing facsimiles and Photostat machines, was one of many companiNashua-logoes trying to get their foot in the door in the, what was soon to known as the Office Automation industry.

Unbeknown to the company, things were going to really change, when in 1985, they employed a young Facsimile Production Manager by the name of Chris Scoble. The company recognised his entrepreneurial skills and talent through his initiative and ability to take risks. Chris rose up the ranks and was able to apply his entrepreneurial skills and positively influence all those around him. Six years later he was able to prove his worth when he became Manager of the Marketing Department.

That year was enough to impress everyone when they appointed him to the board as Marketing Director and since then Nashua was never been the same company again. The next year, he took over as Sales Director, three years later to Managing Director of Nashua Office Automation, two years later to Managing Director of Nashua Mobile.

The foundation was set. Those who followed in the footsteps of Chris and under his leadership, have had huge successes and have helped to thrust Nashua into what it has now become.  Today, Nashua is not only a household name but one of the leaders in their field.

So what has Nashua taught us about Entrepreneurial skills:

1.   Take risk.

If you cannot take risks in your business, you are not going to grow it. Yes, you will make bad decisions; however, these will become your lessons learnt. These will make you stronger in your industry.

2.   Believe.

To be really successful, one must believe in you – your capabilities, experience, desire, motivation. You must believe in your product or service. You must believe in your company. If you cannot tick any of these boxes – rethink your plans and strategies.


3.   Do what you enjoy.

What you get out of your job in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum total of what you put into your job. So if you don’t enjoy what you’re doing, in all likelihood it’s safe to assume that that will be reflected in the success of your job – or subsequent lack of success. In fact, if you don’t enjoy what you’re doing, chances are you won’t succeed.

4.   Take what you do seriously.

You cannot expect to be effective and successful in your job unless you truly believe in your business and in the products and services that you represent. Far too many entrepreneurs fail to take their own jobs or even their businesses seriously enough, they get easily side-tracked and do not stay motivated and don’t apply all their effort into the business. There are always people who are going to criticise you, or not like what you do or deliver – and that’s ok. Chances are, they are not going to do business with you anyway, so why worry about what they say. Focus on those who do want to your product / service.


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