Even though we live in a business world and society that is driven by online technologies such as e-mail, a phone call can be just as powerful tool. Sadly, due to some poorly run telemarketing services, this marketing tool has received a bad knock due to some “dinnertime phone calls”. However, if done under the right conditions, business-to-business (B2B) cold calling still generates a solid profit.

By outsourcing lead follow-ups to a telemarketing call centre you could benefit:

§ In-house calling can get quite expensive. Telemarketing requires a lot of phone calls and telephones, hiring call center staff, training teams, computers, and dialers amongst many other things. Opposed to an outside telemarketing service leveraging existing resources.

§ A telemarketing service: an efficient marketing tool to quietly test new offerings. Call centers can randomise scripts to inexpensively evaluate a market.

§ A well-trained agent within a telemarketing service can pre-qualify leads.

Instead of hiring additional staff a call center agent can pre-screen a sales lead and give a “warm transfer” to a highly trained company representative.

Although a lot of companies calculate the per-call cost before adding a telemarketing service to their marketing strategy. There are several other factors to consider when hiring a successful telemarketing service.

Service Compliant. An in-house call center agent should comply with federal, state and local trade regulations. An in-house audit team will assist in ensuring that agents act ethically and effectively.
Conversion rates. Modern telemarketing services enables one to rate top-level closing calls, monitor minute data to determining the average length of a successful phone call.
Do not call compliance. Potential telemarketing services should provide a detailed list of its processes scrubbing a lead against the National Do Not Call Registry and customer privacy lists.
Clarity of audio communication. Some of the best telemarketing services only hire agents that speak clear, and present an enthusiastic attitude over the telephone. A person with a heavy accent or slow manner of speaking could call a potential sales call within a few seconds.
Low abandonment rates. When a person answers the phone before an agent is ready for the phone call it will lead to that person abandoning the phone call entirely. Low abandonment rates lead to customer satisfaction and increased rate of a successful sales call.

Here is how you can find the right telemarketing service for your company:

Review the service’s metrics. A successful telemarketing service should be able to indicate its success rate of similar campaigns.
Test some role-play sessions. The account executives of a successful telemarketing service can make agents available for sample calls during real-time or recorded.
Support lines. A successful telemarketing service staff their feedback lines with top agents.

Need a professional and successful telemarketing service. Contact us now!

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