Executive Summary
Ketler Presentations is a training company that started informally in 1987. A wide range of short courses are offered that range from 1 to 5 days. These courses are designed to offer the client a solution to their needs and are all custom-made. Trevor Ketler is the Founder and Managing Member of the Close Corporation who also facilitates for the courses.
Operating in a highly competitive industry, quality stills remains on the top of the list.
The existing market is with large and medium businesses as well as individuals. Forced markets are currently at a minimum, however this is planned to increase. We currently have one being the Civil Aviation Authority for the Train the Trainer Course.
The competitive advantage is that all courses are custom-made to the needs of the client, and that they are skill-based. Prices have remained constant for the past three years. Trevor Ketler himself facilitates all training so the expertise is passed on to the delegates.
The web site generates between 10 - 15 leads per day.
The business strengths are the custom-designed courses and the facilitator is also the researcher and designer of each course.
This creates the opportunity of producing quality courses for certain niche markets.
Business overview
The business started informally in 1987 where motivational talks were presented through a word-of-mouth process. This later developed in popularity and short courses were developed. Today Trevor Ketler Presentations has become a well-established player in the market.
The company was registered in 1990 as a Close Corporation under the name of Ketler Investments (CK/90/26703/23)
The company mission is to provide a personal service to our clients, offering effective training that enhances change within their organisations. Our goal is to continue offering exceptional service whilst expanding our customer base
Products
Our products include:
Motivational Talks:
These enable immediate change for clients, and the topics include:
Secrets to Selling (1 to 3 hours based on Selling Skills)
Time – Your Responsibility to Manage (1 hour based on Time Management)
Even Eagles Can Soar (1 hour based on Leadership)
Courses - ranging from 1 day to 5 days:
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Brainstormer
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Brainstormer Facilitators Workshop
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Customer Care
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Effective Exhibitor
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Human Factors
Leadership and Assertiveness
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Making More Effective Meetings
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Master of Ceremonies
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Memory Training Workshop
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Negotiation Skills
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Power Selling Skills
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Presentation Skills
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Problem Solving
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Project Management
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Telemarketing and Call Centre Training
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Time Management
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Train the Trainer
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All courses are designed to meet the needs of the client therefore no course is standard or ‘off-the-shelf’. Research is consistently done to ensure that new techniques are utilised. This is achieved by attending other courses, purchasing of new research material, other published material, etc.
Books:
Trevor Ketler is the author of:
Time – Your Responsibility to Manage
Management
Trevor Ketler is the Managing Member and is the sole facilitator for all courses. He is responsible for the design of the courses, research and facilitation as well as customer service. He heads a team, which support him in the marketing, administration and finance of the business.
Trevor Ketler is the sole shareholder. The business is designed to ensure that it remains small to enable a hands-on business approach to ensure that quality is at all times maintained.
All systems are upgraded to meet the needs of the clients as well as legal requirements as and when they become necessary. This includes the IT and administration systems.
BEE Status
Due to the fact that Trevor Ketler Presentations is a small company with an income less than 5 million rand per annum, the BEE status is registered as Level 4. However, we support companies that have BEE recognition:
Printers: Hartwood Printers
Manuals: Ankar Products
Stationary: Makro
Accountants: Noesis
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